National Rural Electric Cooperative Assn. unveils new website

(ARLINGTON, Va.) — The National Rural Electric Cooperative Association (NRECA) today officially launched its new web site designed to better convey the electric cooperative story and meet the needs of all those interested in co-op issues, including policymakers and the media. The new virtual home of America’s Electric Cooperatives, www.Electric.coop, replaces www.nreca.coop.

“For lawmakers, regulators, journalists, researchers, energy wonks — and anybody else who’s curious about electric cooperatives and our role in the energy industry — we hope this site will feature topics that truly matter to our members as leaders in the electric industry,” said NRECA CEO Jim Matheson. “The launch of our new site also brings a change in the way we talk about and identify our association. Adding the power of imagery, infographics and compelling video, we tell the essential story of who we are and what we stand for.”

Electric.coop will focus on three broad areas in which NRECA has expertise:

  • Our Communities, of which locally-owned co-ops are an integral part. They rely on us to provide safe, reliable and affordable energy and to invest in their economic well-being.
  • The Energy and Technology used to serve co-op members, which are continually evolving as co-ops and consumers work together to create our energy future.
  • The Cooperative Advantage, rooted in the co-op business model—democratically governed not-for-profit utilities, owned by the members they serve—which makes us unique and guides our approach to delivering electricity, at cost, to 42 million Americans.

For the media, there is a link on Electric.coop’s home page to news releases and media contact information. Journalists also may be interested in the “On The Issues” section, which highlights some of the policy priorities driving electric co-ops today. We also encourage reporters to tell us what information they’d like to see on the new site.

The National Rural Electric Cooperative Association is the national service organization that represents the nation’s more than 900 private, not-for-profit, consumer-owned electric cooperatives, which provide service to 42 million people in 47 states.