Forever 21 hits the power production fashion scene with L.A. solar project

PermaCity Solar and fashion retailer Forever 21 have powered-up a 5.1-MW (dc) SunPower solar power system at Forever 21’s headquarters in the Lincoln Heights neighborhood of Los Angeles.

This installation is now the largest single-rooftop solar power system in Los Angeles County and the third-largest in California, PermaCity Solar said in a Jan. 21 statement. The system makes Forever 21 the latest business to activate a system supported by the Los Angeles Department of Water and Power (LADWP) Feed-in Tariff (FiT) Program. It is the first project at one location to utilize both of LADWP’s local solar programs—the FiT100 Set Pricing Program, and the Solar Incentive Program.

“We are thrilled to be a leader in the adoption of clean energy and proud to say that we have built the largest solar rooftop in Los Angeles,” said Don Chang, founder and CEO of Forever 21. “As an LA based company, we wanted to contribute to the city’s goal of increasing clean renewable energy and becoming a more green economy.”

“We applaud Forever 21 for building the largest solar rooftop system in the city. It’s a great example of how a business can use both of LADWP’s customer-focused, local solar programs to generate solar power for their own use as well as to benefit the entire city with clean renewable energy,” said Marcie Edwards, LADWP General Manager.

PermaCity premiered its SolarStrap racking product on Forever 21’s roof.  SolarStrap is manufactured in Los Angeles, has no penetrations that could cause roof leaks, and, since, it does not rely on bulky ballast, it does not stress the buildings’ structural integrity. SolarStrap was literally baked into the new TPO roofing allowing 15,512 SunPower modules to become part of the solar roof. PermaCity designed and installed the system for Forever 21 with the help of West Hills Construction.

“The solar system we constructed here will provide Forever 21 with the best solar technology available on the market today, designed to deliver reliable, emissions-free electricity over the next 25 years or more,” said PermaCity CEO Jonathan Port.

About Barry Cassell 20414 Articles
Barry Cassell is Chief Analyst for GenerationHub covering coal and emission controls issues, projects and policy. He has covered the coal and power generation industry for more than 24 years, beginning in November 2011 at GenerationHub and prior to that as editor of SNL Energy’s Coal Report. He was formerly with Coal Outlook for 15 years as the publication’s editor and contributing writer, and prior to that he was editor of Coal & Synfuels Technology and associate editor of The Energy Report. He has a bachelor’s degree from Central Michigan University.