Former coal head at BNSF moving up to top marketing job

BNSF Railway, one of two major coal-hauling railroads in the western U.S., said Nov. 1 that Steve Bobb has been named executive vice president and chief marketing officer, with responsibility for BNSF’s sales, marketing, customer service, economic development, and business unit activities.

Bobb succeeds John Lanigan, who has decided to retire effective Jan. 15, 2013. Bobb has served as group vice president, Coal Business Group, since April 2006. Previously, he was general manager of BNSF’s Texas Division.

“Steve Bobb’s experience throughout our business and strong leadership abilities have prepared him well to continue our marketing advances,” said Carl Ice, BNSF President and COO. “Steve has served in many, diverse leadership roles in his career, including responsibilities in planning, operations and marketing. He has the experience and abilities needed to continue BNSF’s growth and improvement well into the future.”

“During his 10 years as BNSF’s chief marketing officer, John Lanigan has led efforts that grew the company from $9 billion in revenue to our being on track for approximately $20 billion this year,” said Ice. “John has been an outstanding leader, focused on providing superior value to our customers. He has been instrumental in helping grow BNSF into the leading transportation company we see today.”

Lanigan started with BNSF as executive vice president and chief marketing officer in January 2003. Prior to joining BNSF, he served as president and CEO of Logistics.com Inc.

Steve Branscum has been named group vice president, Coal Business Group, succeeding Bobb. Branscum has served as group vice president, Consumer Products, since June 1999. Prior to that, he served as vice president, Intermodal Marketing, since July 1996.

Katie Farmer has been promoted to group vice president, Consumer Products, succeeding Branscum. Farmer was appointed vice president, Domestic Intermodal, in June 2010. Prior to that she was vice president, Sales, Industrial Products. In 2002, she had been appointed as assistant vice president, Carload Equipment, supporting the Carload, Agricultural Products and Coal business units.

About Barry Cassell 20414 Articles
Barry Cassell is Chief Analyst for GenerationHub covering coal and emission controls issues, projects and policy. He has covered the coal and power generation industry for more than 24 years, beginning in November 2011 at GenerationHub and prior to that as editor of SNL Energy’s Coal Report. He was formerly with Coal Outlook for 15 years as the publication’s editor and contributing writer, and prior to that he was editor of Coal & Synfuels Technology and associate editor of The Energy Report. He has a bachelor’s degree from Central Michigan University.