Novinda expands reach into mercury emissions control market – joins forces with eight power utility solution providers

Novinda Corporation, a provider of mercury emission control solutions, announced that it has finalized agreements with eight professional manufacturers’ representative companies to increase the nationwide market coverage and support of Novinda’s flagship product, Amended Silicates.

Complimenting its direct sales efforts and existing manufacturing representative firms, Novinda, now has complete sales and support coverage for the continental U.S.

Recently added providers include C.I.E., Inc., Carnegie, PA; Kissick Industrial Sales & Solutions, Newtown, PA; Ray Engineering, Westford, MA; AlliedBULK, St. Louis, MO; Energy Products and Solutions, Inc., St. Louis, MO; Power Engineered Systems, Metamora, MI; Industrial/Utility Sales, Cincinnati, OH; and Flatla Industrial, Buffalo, MN. These companies will focus their marketing efforts for Novinda on power utilities in 23 states across the West, MidWest, Mid-Atlantic and New England regions.

In addition to these eight firms, Novinda is working with PartneRep, Inc., with offices in Texas and Louisiana, and Energy and Environmental Technologies, Inc. with offices located in Georgia and the South Eastern States.

“We are very pleased to be working with these professional firms,” said Jay Crilley, vice president of sales at Novinda. “This is a critical time for coal-fired power utilities that are under pressure to find more effective and economical methods of meeting increasingly stringent mercury removal rates. Awareness of the performance and economic advantages of Novinda’s products is essential to support utilities’ emission control strategies.”

Novinda pioneered the concept of a reagent for removing mercury with chemical reactions, rather than through absorption technologies enabling a more economical, consistent, and robust performance across a variety of power plant configurations and operating conditions. In sustained, full-scale power plant testing, Novinda’s Amended Silicates exceeded the mercury removal rates required by the EPA. In addition, Amended Silicates is the first commercially available, non-carbon mercury control product that is 100 percent compatible with fly ash use in concrete products.

Amended Silicates uses a natural mineral compound as its base component, which reduces emissions and energy consumption during the manufacture process. This unique chemical makeup not only enables the product to successfully remove mercury from coal-fired power plant emissions, but also affords the benefits of being non-flammable and non-abrasive – properties that protect the physical plant investments.

Amended Silicates contains no carbon compounds, preserving the beneficial use of fly ash in concrete products and minimizing landfill disposal. Amended Silicates is fully compatible with most sorbent injection systems and is available in commercial quantities for plant trials and long-term contract purchases.